Ungrammary Achieves Victory: Winner of the iF DESIGN AWARD 2024
Once you put your best efforts into a project and witness a poignant response, it solidifies the belief that an impactful design cannot go unnoticed.
With unwavering confidence in the expertise of our dedicated team, Ungrammary is thrilled to announce that we have been honored with the prestigious iF DESIGN AWARD 2024.
Ungrammary’s Winning Project
Our winning project, in collaboration with Adani Capital, won over the 132-member jury, made up of independent design experts from all over the world. The competition was intense: almost 11,000 entries were submitted from 72 countries.
Throughout this project, our team dedicated nearly 12 months to diligently build and execute the entire design process. It all began with extensive user research conducted across multiple cities in India, where we gathered invaluable insights from the grassroots level.
These insights were then translated into impactful design solutions aimed at improving the lives of individuals and communities, particularly farmers. Our final output — a Mobile Application providing Financial and Farm advisory services — is a testament to our commitment to fostering inclusivity and sustainability.
Understand how our project captivated the benchmarks set by the iF DESIGN jury:
Idea:
Our journey began with a thorough user research and with it generating ideas to address the specific needs of our target audience; farmers. Our goal was clear: to develop a mobile application that would streamline financial decision-making for them.
Form:
We didn’t settle for just a brilliant idea — we ensured that it was visually captivating as well. Every step, from user research to crafting the user interface and overall design aesthetics, was meticulously executed to captivate our audience while ensuring seamless functionality.
Function:
Beyond aesthetics, our focus extended to usability, efficiency, and user benefits. We aimed for the application to not only be visually appealing but also intuitive and practical. Our aim was to empower farmers, making their day-to-day financial tasks more manageable and efficient.
Differentiation:
We knew the importance of standing out and ensuring that our app offered something truly unique and valuable. Furthermore, we made it perfectly aligned with the Adani Capital brand, reinforcing their identity and values.
Impact:
Ultimately, our success was measured by the impact we achieved. Our project not only met but exceeded its goals, catalyzing positive change and benefiting not only the farmers but society as a whole.
About the iF DESIGN AWARD
Since its inception in 1954, the iF DESIGN AWARD has stood as a beacon of quality, setting the standard for excellence in design. Renowned globally, the iF Design brand is synonymous with outstanding design services, with the iF DESIGN AWARD ranking among the most prestigious design prizes worldwide.
To put things into perspective, imagine competing alongside industry giants like Apple Inc, Samsung, Microsoft, Adidas, and BMW. It’s a testament to the caliber of the award and the value it holds in the design vertical.
Marching Ahead
As we acknowledge this remarkable achievement, it’s important to recognize that our journey continues beyond this momentous win.
By securing this honor not only validates our capabilities but also reaffirms Ungrammary’s position as a leader in the design industry.
More information about our winning project can be found on this link: https://www.ungrammary.com/post/ungrammary-s-story-of-success-if-design-award-2024-winner
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